So many business owners get wrapped up in what they think marketing is and forget to ‘simply communicate’ with people.
There is no greater way to market yourself, your business or organisation than to communicate with heart-felt meaning. You’ll find out more about this in my series of posts on ‘The Way of the Secret Marketer’.
When you communicate from the heart then it is received in the way you mean to give it – with meaning and with relevance to whom you are connecting with.
When you communicate something about your ‘offering’ think first and foremost about how the person you intend it for will receive it. When you put yourself in their shoes, ask yourself is this what you would want to hear? Is it compelling to make you want to either find out more, go buy, go register, ring to become a member, employees to work more effectively ….. the list is endless on what you might wish the person/s you communicate something to, to do.
Don’t let the word ‘marketing’ get in the way of communicating, engaging and connecting with others for the good of your business/organisation.
I share this thought with you because I see this happening all around me, the big big ’hang up’ when the word marketing is on the table or in your mind – you freeze, you procrastinate around it, avoid it, think you are doing it by advertising, don’t want to think about it, don’t know how to do it……….. and so much more.
When you next think marketing re-frame your thinking like this;
1. Who am I communicating to? Do I know who they are? Have I got what they want or desire?
2. What is it I want to say? What is my message?
3. How do I best reach these people?
When you have answered these questions keep it simple and clear as to what you wish them to do and ASK FOR IT.
The next blog post will help you have the confidence to ask for the sale, membership, sign up, new way of working from your team and more.
These 3 tips on what to ask when you think about marketing are they helpful?