What would change in your thinking if you where to de-label ‘customers’.
If you re-frame your thinking in this post it might just give you some inspiration as you think about how to maximise the potential of each and every customer to your business.
Customers are ‘people’. Put yourself in their shoes. Think about your own experiences when you purchase something you want.
How do you want it to feel when you have made the decision to buy?
How do you want to be received by the person at the cash till or during the ‘sales transaction’?
How do you want to feel when you have purchased the item?
Having answered the above questions to yourself you now you know what matters most. Now ask yourself are you delivering this in your business?
Giving the customer what they want in every aspect of your service delivers exceptional rewards to your business. There is no other way to impress a customer than to treat them as you would like to be treated and expect to be treated when you purchase something you desire.
Why treat them any less.
I leave you with this thought to ponder as you remove the label of customer and look at those who buy from you as people;
‘Most customers expect the basics. Alas, it seems they are disappointed remarkably often. The rewards that would arise from businesses simply meeting and exceeding straightforward, reasonable expectations are substantial.’ Simply Better by Barwise and Meehan
What are your thoughts?