Are you dedicated to the provision of value in your business.
Most business owners will categorically say YES.
This post poses the question;
Do you know exactly what it is in your offering that is of great value to your customers/clients and prospects?
Have you taken the time to understand just what it is in your service or range of products or maybe even other work you do in the community, that is of immense value to them, and like a magnet draws them to you and your business. The answer should not be low prices, which is the answer I hear time and time again from business owners.
The key to successfully marketing your business is sometimes not that obvious to you. How you go about marketing to get more customers can be one dimensional and disjointed; an ad hoc advert, the occasional leaflet, sponsoring something local every now and again, discounting services or products.
The way of the secret marketer is a business owner who understands the ‘power’ of what is perceived by the target audience, and what they consider to be the value of the product/service provided. In a time where there are so many businesses competing for your customer, to be able to tap into the riches of customer loyalty and uncovering the reason why someone gives you their custom over time and over the competition; is priceless knowledge and allows you to nurture sustained growth for a long term successful business.
The very basic law of prosperity is that to receive you must first provide something of great value.
Value is in the eye of the beholder and we forget this at our peril.
How are you gathering customer insight to help you sharpen your message to your market to attract more custom to you because of the perceived value you have tapped into?
2 Comments
Hello Sharon, I have used surveys to my list of subscribers, and short telephone interviews (I am asking for an optional phone number). I think understanding and offering perceived and true value is a process, that unfolds between you and your prospects/subscribers. The more you can connect to your prospects frame of mind, the better the results.
Thank you for visiting my blog Kai and a big thank you for commenting. You are my first comment since I started blogging in January and I am so delighted you took the time to offer up a comment. You are spot on in that understanding value is a process and one the business owner needs to harness and step into the mind of the target market. I think the richness one receives from direct contact, like you are doing with the telephone survey, is priceless in value and allows you to ‘mine’ insight from your audience as you go along which provides the wealth of information needed to build ‘relevance’ with the market through future engagement.